Big Wolf Marketing has vast experience in the IT & Technology sector, having represented, marketed and promoted dozens of well-known brands and many leading software and hardware solutions and products. We have a deep understanding of what it takes to identify, engage and nurture senior IT, technology and finance decision makers in order to encourage engagement, identify and qualify sales opportunities, and secure consultation appointments and demo’s.

We have experience and expertise in telemarketing for CRM platforms, ERP platforms, EPM/Bi platforms, SaaS/TaaS solutions, Cloud services & solutions, Software & Applications, IT hardware and infrastructure, Technology Consultants, Managed Service Providers, and more.

Having generated leads for resellers and partners of many leading technologies and solutions, our product-centric expertise extends further. As such, we have a strong undertsanding of a number of IT products and platforms to include;  Microsoft Dynamics NAV/365; Microsoft Windows Virtual Desktop; Microsoft Azure; Microsoft O365/M365; Azure Red Hat OpenShift; Cisco Webex; HPE Greenlake; HPE Aruba Networks; Citrix Workspace; IBM Planning Analytics/TM1; Adobe Acrobat DC; AMD Ryzen Pro; Namirial LiveID; Namirial eSignAnyWhere, Druid AI, Acuant Trusted Identity Platform, and more.

Our Services for IT & Technology:

Cold Call Telemarketing, Lead Generation & Appointment Setting
Targeting a pre-defined list of businesses and prospects that fit your ideal customer profile, our cold call telemarketing, lead generation and appointment setting campaigns are designed to engage prospects for the first time in order to introduce them to your company, product or service. Our cold call campaigns are delivered with the primary goal of securing highly qualified sales opportunities and appointments with prospects who have shown an interest in investigating, trialling, purchasing or engaging your products or services. This is a great way to accelerate the sales cycle as we seek to identify hot sales ready opportunities (SQL’s), as well as building a pipeline of warm marketing qualified opportunities (MQL’s) that may have a longer sales timeline.

Warm Lead Qualification & Appointment Setting
Targeting warmer leads and prospects that you have likely already engaged through other marketing activities, our lead qualification campaigns are designed to further nurture and qualify your prospects in order to bring them to a sales ready state. The primary goal is to identify and secure highly qualified sales opportunities/sales appointments (SQL’s), quickly advancing your prospects through the sales cycle.

Live & On Demand Webinar/Event Registration
Approaching a pre-defined and highly targeted list of businesses and prospects that you would like to engage, our webinar/event registration campaigns are designed to capture a receptive audience who want listen, learn and engage with your organisation. In presenting an event with an educational topic of interest and/or a strong value-proposition, our webinar/event registration campaigns seek to build awareness, encourage engagement, and drive demand as you seek to help solve your prospects’ problems and challenges.

Asset Promotion
Our asset promotion campaigns are designed to engage and educate your target prospects. As we engage your target audience, we will identify interest and need in your product or service. This is a great way to build familiarity and trust in your brand, and will help identify potential opportunities early on. If you have a white paper, eBook or other marketing material that you want people to see, then this is a great way to go.

Prospect Lifecycle Management
Whether we start with a cold call approach or target warmer prospects that you’ve already engaged through other marketing activities, our tele projects can be tailored and delivered not only to seek immediate sales opportunities, but also with the goal of nurturing and developing leads over time. Our prospect lifecycle management campaigns will take your leads from first approach right through to sales qualified appointment, ensuring no opportunity is missed.